# Analyze your Flow's Conversion

**With Flow Analytics, you can track the block-by-block conversion and drop-off ratio in any landbot, learn how!**

Here's what it looks like from the app:

You'll find the **Flow Analytics **section inside your landbot editor, just click **Analyze > Flow Analytics **and you'll find something like the image above.

The information provided is divided into 2 big groups:

**Block by block conversion.**That number you see over every blue arrow shows the percentage of people that, when reached that block, followed each path.**Block drop-off.**Red arrows show you the drop-off metric AKA the percentage of visitors leaving the flow at that specific point. Please note that for consecutive**Send a Message**blocks, the drop-off will always be 0%.

Finally, if you hover any percentage you'll see the **absolute number of visitors **that have chosen that path, like this:

We'll keep adding more and more features to the **Flow Analytics **section of landbot so you can take your chatbot optimization to the next level, stay tuned!